From Problemto Production

B2B SaaS company with three products: Virtual Interview, GetCertified and Proctoring.

• Built a team of 5 AI agents that worked together to research topics and produce content for the company's LinkedIn page autonomously.
• Led an SEO initiative that grew organic traffic 30% in the first month.
• Owned positioning, website copy and messaging across 3 B2B SaaS products, matching each call to action to its buying motion.
• Led the end-to-end website redesign with outcome-focused copy.
• Restructured marketing operations into 8 owned areas with clear responsibilities and process flows, and automated workflows with n8n.

Software agency serving 20+ clients in Serbia, Slovenia, Croatia and the UK.

• Acted as Product Owner for a CMS, an AI transcription SaaS and a DAM system across 20+ client accounts.
• Took over an EU-funded program of 9 mobile apps that had run without a project manager and was a year past its deadline. Introduced structured planning, a regular client communication rhythm and clear ownership, and shipped all 9 apps within 2 weeks and within budget.
• Led the recovery of a website for Meridianbet, one of Serbia's largest betting companies, after it launched without SEO: managed the full rebuild and kept the client.
• Spotted that non-technical clients relied on the agency to run a CMS built for self-service; introduced user guides and a transition plan toward self-service, and pushed back on out-of-scope requests.
• Translated business requirements into technical specifications and product backlogs, facilitated Scrum and Kanban ceremonies, and managed Jira workspaces.
• Served as the main point of contact between clients and the design and development team.

• Identified a gap in monitoring tools (technical metrics without the customer's view of service health) and validated it in interviews with IT teams.
• Built the MVP end to end (React, .NET, MS SQL), owning architecture and database design.
• Pitched to ~10 prospective enterprise clients with live demos and presented MonX at the Bank Info conference (November 2025); returning in November 2026.
• Changed the success metric from closed deals to completed demos to fit long bank sales cycles, and refocused the early-adopter segment.

• Ran regression testing on Intesa Mobi, the mobile app of Serbia's largest bank, across 2 production releases.
• Wrote 20+ test scenarios against acceptance criteria in a Scrum team with product owners and external vendors.

Student organization at the Faculty of Organizational Sciences.

• President of IT (Sep 2023 – Oct 2024): led a 40-person IT team through 4 team coordinators (CR HUB, Web3, Design, E-commerce) and launched NFT-based ticketing for conference access.
• Product Manager, CR HUB: led 15 student developers building an operations platform for student organizations, and sold it to another student organization.
• Project Coordinator, DIGICON 2023: delivered the first edition of a conference and hackathon. 280 hackathon applications, 200+ attendees, and an annual partnership with main partner NIS.